Apple's
iCloud may have only just launched but according to rumors reported by the
LA Times and
Wall Street Journal, it's already negotiating with Hollywood to add movies to the service (funny how things have changed in
five years.) The timing is particularly curious because Apple, along with Disney,
is one of the notable holdouts from the movie studio-backed
Ultraviolet scheme with similar buy once / stream anywhere aspirations that just hit the streets this week. However, according to "people familiar with the matter" it could allow Ultraviolet access on iThings via app, while also bringing its usual media lock-in magic by also throwing in streaming copies of any flicks purchased on iTunes, but only on its own hardware. Recently activated streaming of
purchased TV shows to the Apple TV shows the cloud's potential, but we'll have to wait for deals to be signed before that North Carolina
datacenter puts Hollywood's best on its to-do list.
Apple reportedly trying to add movie streaming to its iCloud originally appeared on Engadget on Thu, 13 Oct 2011 05:25:00 EDT. Please see our terms for use of feeds.
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